Hello, hi!

            Photo: Aliza Baran for Milwaukee Magazine 

Hi, I'm Whitney Schaefer, the owner/operator of Orange and Blue Co. I work along side my husband, Wolfgang, to create a unique lifestyle shop, connected to our now open restaurant, Uncle Wolfie's Breakfast Tavern. Drawing on my background in art, and our travels abroad, we bring a curated shopping experience, offering a mix of vintage and modern goods. Each of our pieces are hand selected and styled to showcase the relationship between the old and new. Many of the modern goods are handmade, with an emphasis on women makers. Visit the shop to take a look at the ever changing inventory, including local artists.  While there are some items listed on the site, please note that the store's assortment is constantly changing, so stopping in is the best way to check out the current pieces for sale. We can't wait to welcome you into our newly renovated space.

Warmly, Whitney + Wolfgang 


1809 N. Hubbard Street Milwaukee, Wisconsin 
  Holiday Hours
Monday 7AM-3PM
Tuesday-Thursday 7AM-6PM
Friday 7AM-7PM
Saturday 8AM-7PM
Sunday 8AM-6PM 
Open Dec. 24th 7AM-3PM
Closed Dec. 25th + 26th 
New Hours starting 12/27
Open week days, Mon-Fri 7AM-3PM 
Weekends: Sat+Sun 8AM-3PM 
Choose local pick up when checking out online and pick up in store when we are open. 
Follow us on Instagram @orangeandblueco or email me at whitney@shoporangeandblue.com