Hello, hi!

            Photo: Aliza Baran for Milwaukee Magazine 

Hi, I'm Whitney Schaefer, the owner/operator of Orange and Blue Co. I work along side my husband, Wolfgang, to create a unique lifestyle shop, connected to our soon to open restaurant, Uncle Wolfie's Breakfast Tavern. Drawing on my background in art, and travels abroad, I bring a curated shopping experience, offering a mix of vintage and modern goods. Each of our pieces are hand selected and styled to showcase the relationship between the old and new. Many of the modern goods are handmade, with an emphasis on women makers. Visit the shop to take a look at the ever changing inventory, including local artists.  While there are some items listed on the site, please note that the store's assortment is constantly changing, so stopping in is the best way to check out the current pieces for sale. We can't wait to welcome you into our newly renovated space. Warmly, Whitney


1809 N. Hubbard Street Milwaukee, Wisconsin 53212
Current Hours: 
Friday: 11-7
Saturday: 11-7
Sunday: 11-6 
Follow us on Instagram @orangeandblueco or email me at whitney@shoporangeandblue.com